NLM :: Copy Matters :: NxT LvL MrktnG :: Raising Your Brand To The NxT LvL

When a blog, e-zine or other publishing website decides to run an article from a third party, it becomes a reflection on its brand. Therefore, publishers look for quality writing. Hone your writing skills for both headlines and content by taking advantage of some free resources like these listed below.

Daily Writing Tips (http://dailywritingtips.com/): This extensive resource offers tips for business writing, fiction and freelance, along with grammar and punctuation tips, vocabulary and basic writing rules. The site is updated often, so it makes a good addition to your feed reader.

The Roberts Group Writing Tips (http://editorialservice.com/11ways.html): 11 Ways to Improve Your Writing and Your Business is an excellent online booklet that gives very practical, easy-to-understand guidelines to writing better copy.

Grammar Girl (http://grammar.quickanddirtytips.com/): This collection of podcasts hosted by Mignon Fogarty attacks common writing questions, such as “who” vs. “whom,” and other writing stumbling blocks.

:: Advertising :: Copy Matters :: Design Matters :: Know Thy Target :: Marketing :: Tips & Tricks ::

Direct Mail: Get Opened

25 May 2009 :: NLM

The NonProfit Times
Formats: 5 keys to determining the optimum format for your next appeal
By Tom Gaffny

Kudos to Mr. Gaffny for making his Question 1, number 1 on this list. There is never a better place to start than with the receiver of your message.

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“Slowly And Clearly,” Requests The Receiver

25 May 2009 :: NLM

MakeUseOf.com
10 Powerpoint Tips for Preparing a Professional Presentation
By Tina

And now ask yourself, "How does Powerpoint differ from any other communication?" (Answer: Not too much.)

:: Advertising :: Copy Matters :: Marketing :: PR :: Tips & Tricks ::

Maximize Awareness With Minimal Cost

24 May 2009 :: NLM

NYReport.com
Get The Right PR For Your Event In 8 Steps
By Beth Silver

A helpful list that can be applied to more than just events.

:: Advertising :: Copy Matters :: Design Matters :: Know Thy Target :: Marketing :: Online Marketing ::

You Are What They Think You Are

24 May 2009 :: NLM

NYReport.com
Marketing Matters More Than Ever
By Robert S. Levin

Says Mr. Levin, “The reality is that marketing is on the back burner of most small businesses, but marketing is what puts your company on the front burner of your prospects.”

:: Copy Matters :: Design Matters :: Marketing :: Online Marketing ::

Leave The Spin At Home

19 May 2009 :: NLM

SmashingMagazine.com
How To Improve Your Branding With Your Content
By Rick Sloboda

Talk the talk. Walk the walk. And keep it all in concert.

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Now Is The Perfect Time To Develop Better Habits

16 May 2009 :: NLM

TWICE.com
The Keys To Advertising When Sales Are Down
Kim Hiltachk

Naturally, copy, design as well as marketing decisions are all part of successful campaigns .

:: Copy Matters :: Know Thy Target :: Web Design & Development ::

Check Your Ego At The Door, Please

28 April 2009 :: NLM

WebDesignerDepot.com
Is Self-Centered Web Copy Hurting Your Websites?

Don’t be mislead by the title, these apply online or off. Whether business or personal.

:: Advertising :: Copy Matters :: Know Thy Target :: Online Marketing ::

Three Charming Articles From Booz & Company

18 April 2009 :: NLM

Strategy+Business (Strategy-Business.com )

Note: To read S+B articles you will be asked to open an account. Invest the time, it’s an exceptional business resource.

50-plus: A Market That Marketers Still Miss
By Richard Rawlinson and Natasha Kuznetsova

The House That Ogilvy Built
By Kenneth Roman

Digital Darwinism
By Christopher Vollmer

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