God Save The Ning

20 April 2010   ::  

Ning: Failures, Lessons and Six Alternatives
By Jolie O’Dell

Now you Ning’em, now you don’t.

Got Video?

1 April 2010   ::  

Choose Wisely
By Jan Ozer

Simultaneous Multiformat Encoding
Wesley Thiessen

http Streaming: What You Need To Know
By Tim Siglin

How To Get Started With Amazon Cloudfront Streaming
By Larry Bouthillier

Many say video is the new gold rush.

What Parachute Is Your Color?

25 March 2010   ::  

Points of Hue
By Christine Hansen

It’s not what you say, it’s what they see.

Survey Sez – Part 2

25 January 2010   ::  

Entrepreneurs: Mastering The Art Of The Online Survey
By Kern Lewis

The difference between gathering good data and bad lies in how you ask the questions.

Survey Sez…

22 November 2009   ::  

Know Your Clients: How To Build Loyalty With Customer Surveys
By Laura Spencer

Yes, great idea. It’s probably about time we did the same.

Join The Crowd

28 October 2009   ::  

Staying On Message
By Jaikumar Vijayan

For those who are looking for ideas on how to use social networks.

The Boy Scouts Have It Right…

16 October 2009   ::  

Got a mobile strategy? Start connecting with customers’ smartphones
By Mary Brandel

Always be prepared.

Make It Stick

8 October 2009   ::  

Prototype: It’s Brand New, but Make It Sound Familiar
By Mary Tripsas

Making it is hard. Making it stick can often be harder.

Context Matters

4 September 2009   ::  

New York Times
Magazines Now Create and Customize Ads
By Stephanie Clifford

It’s not what you say and who you say it to, but how you say it and where you say it.

Death To The Spin Doctors

6 August 2009   ::  

Interview of Bob Garfield
By Leonard Lopate of The Leonard Lopate Show

An exceptional enlightening experience in approximately 30 minutes. Be sure to check Mr. Garfield’s book The Chaos Scenario.

Sign O’ The Times

1 August 2009   ::  

New York Times
High-End Retailers Offering More Discounts
By Stephanie Rosenbloom

When the going gets tough, the tough keep on adjusting to the expectations in the market.

Bite Sized Food For Thought

27 July 2009   ::  

Where Giveaways Are Valued Most
By Alex Mindlin

It’s not what you say, it’s what they hear.

Try, Try Again

23 July 2009   ::  

Google Content Network Action Plan
By Joseph Kerschbaum

Good things come to those who take the time to manage their AdWords’ campaigns properly.

You Are What They See

22 July 2009   ::  

Menus That Sell
By Linda Duke

Many of these ideas apply to collateral other than just restaurant menus.  Food for thought ;)

The New UX Sheriff In Town

21 July 2009   ::  

20 jQuery Tutorials And Plugins To Impress Your Friends
By Jon Phillips

Some of these are so good they’ll impress your enemies too.

The Darkside Of The Power Of Advertising

21 July 2009   ::  

New York Times
Snack Ads Spur Children to Eat More
By Alex Mindlin

Who knew skipping adverts with TIVO could help you lose weight?

No Risk. No Reward.

8 June 2009   ::  

Reputations At Risk
By John Soat

We all make mistakes. It’s how we respond to those mistakes that defines our character.

An Oldie But A Goodie

8 June 2009   ::  

The Golden Rules of Linkbaiting
By Smashing Editorial

A classic that’s still worth sharing since this idea keeps coming up in SEO discussions.

It’s Not What You Say, It’s How You Say It

6 June 2009   ::  

Article Marketing Exposed: Professional How-To’s for Promoting with Articles
By Karen Thackston (MarketingWords.com)

Since WebsiteMagazine.com requires opening an account we’ll just feed you the best piece right here.

Writing like a Professional

When a blog, e-zine or other publishing website decides to run an article from a third party, it becomes a reflection on its brand. Therefore, publishers look for quality writing. Hone your writing skills for both headlines and content by taking advantage of some free resources like these listed below.

Daily Writing Tips (http://dailywritingtips.com/): This extensive resource offers tips for business writing, fiction and freelance, along with grammar and punctuation tips, vocabulary and basic writing rules. The site is updated often, so it makes a good addition to your feed reader.

The Roberts Group Writing Tips (http://editorialservice.com/11ways.html): 11 Ways to Improve Your Writing and Your Business is an excellent online booklet that gives very practical, easy-to-understand guidelines to writing better copy.

Grammar Girl (http://grammar.quickanddirtytips.com/): This collection of podcasts hosted by Mignon Fogarty attacks common writing questions, such as “who” vs. “whom,” and other writing stumbling blocks.

Direct Mail: Get Opened

25 May 2009   ::  

The NonProfit Times
Formats: 5 keys to determining the optimum format for your next appeal
By Tom Gaffny

Kudos to Mr. Gaffny for making his Question 1, number 1 on this list. There is never a better place to start than with the receiver of your message.

“Slowly And Clearly,” Requests The Receiver

25 May 2009   ::  

10 Powerpoint Tips for Preparing a Professional Presentation
By Tina

And now ask yourself, "How does Powerpoint differ from any other communication?" (Answer: Not too much.)

You Are What They Think You Are

24 May 2009   ::  

Marketing Matters More Than Ever
By Robert S. Levin

Says Mr. Levin, “The reality is that marketing is on the back burner of most small businesses, but marketing is what puts your company on the front burner of your prospects.”

Check Your Ego At The Door, Please

28 April 2009   ::  

Is Self-Centered Web Copy Hurting Your Websites?

Don’t be mislead by the title, these apply online or off. Whether business or personal.

Three Charming Articles From Booz & Company

18 April 2009   ::  

Strategy+Business (Strategy-Business.com )

Note: To read S+B articles you will be asked to open an account. Invest the time, it’s an exceptional business resource.

50-plus: A Market That Marketers Still Miss
By Richard Rawlinson and Natasha Kuznetsova

The House That Ogilvy Built
By Kenneth Roman

Digital Darwinism
By Christopher Vollmer

Disney Studies How to Make More Fat Kids

14 April 2009   ::  

New York Times
Disney Expert Uses Science to Draw Boy Viewers
By Brooks Barnes

This was not in the Business section so we wanted to point it out. Interesting if not somewhat scary. Also, one has to wonder if  a man would be allowed to rummage through the dresser drawers of youngsters.